พี่เจ้าของกิจการติดต่อมาให้ผมไปดูหน้างานหน่อยว่า ควรจะปรับปรุงแบบไหน ก่อนไป ผมถูกสัมภาษณ์เรียบร้อยแล้วทางโทรศัพท์

ณ วันเยี่ยมชมกิจการ พี่เจ้าของถามว่าผมถนัดและชอบงานด้านไหน ผมตอบว่า ผมชอบงานแก้ปัญหา งานที่ลูกค้าถูกผรม.เจ้าอื่นทิ้ง และ ผมยังสามารถดูฮวงจุ้ยได้ด้วยนะ จบการแนะนำตัว พี่เจ้าของบอกว่า ดี งั้นช่วยแนะนำพี่แบบตรงๆเลยนะ พี่ชอบ เพราะพี่ถามคนอื่นแล้วเหมือนเค้าไม่กล้าบอกตรงๆ (ผมคิดในใจ พี่แน่ใจนะ) งั้นพี่ช่วยพาผมดูรอบๆหน่อย

พื้นที่โดยรอบมีดังนี้ บ้านเก่า 1 หลังที่ทำกิจการร้านเหล้าเล็กๆ ห้องพักที่ผ่านการรีโนเวทแล้ว, ห้องพักที่ต้องการรีโนเวท และ อื่นๆ

เมื่อเดินชมกิจการเรียบร้อยแล้ว เราก็มานั่งคุยกัน พี่เจ้าของบอกว่าลูกค้าชอบที่นี่ เพราะราคาไม่แพง ห้องขายดี ส่วนร้านเหล้าลูกค้านั่งกันเต็มเลย ฟังแล้วดูดีมั้ยครับ และ บอกผมว่า คุณอาร์ม comment มาแบบตรงๆเลยนะ ไม่ต้องเกรงใจ สรุปผม comment ดังนี้ เอาแบบสั้นๆ ในวงเล็บคือคำตอบ

ห้องพักมีกี่ห้อง (70) พร้อมขายกี่ห้อง (40) ตอนนี้มีคนพักเฉลี่ยวันละกี่ห้อง (15) นี่แปลว่าขายดี???

ร้านเหล้าขายได้เท่าไร (ก็ไม่เท่าไร เพราะส่วนมากจะเป็นลูกค้าที่มาพัก) แล้วตอนแรกบอกว่าลูกค้านั่งเต็มร้าน???

พี่จะรีโนเวทห้องพักแล้วพี่ขึ้นราคาได้มั้ย (น่าจะไม่ได้ เพราะ.........เหตุผลมากมาย) ผมบอกถ้าผมเสียเงินรีโนเวทแล้วไม่ได้ค่าห้องเพิ่มผมไม่ทำ ถ้าทำแล้วต้องหากลุ่มลูกค้ากลุ่มใหม่ ลูกค้าเก่าก็ไม่ทิ้ง แต่พื้นที่โดยรอบมันช่างไม่ดึงดูดเอาซะเลย ส่วนห้องพักที่รีโนเวทไปแล้ว ภาพก็ไม่ตรงปก ในรูปดูสวย (ผมหาข้อมูลก่อนมาคุย) แต่ของจริงช่างแตกต่าง มิน่าล่ะใน comment ก็พูดแบบนี้

มาถึงร้านเหล้าจะรีโนเวทหรือทุบทำใหม่ดี ผมบอกว่าถ้าชอบบ้านไม้ก็รีโนเวท ถ้าต้องการเปลี่ยนภาพลักษณ์ ให้ทุบสร้างใหม่ ให้ปรึกษากับลูกดู

ผมขอแนะนำพี่อย่างนี้นะครับ ถ้าพี่ยอมออกจากกรอบความคิดเดิมๆที่พี่สร้างมันไว้ ผมสัมผัสได้จากการสนทนา ร้านเหล้าทุบสร้างใหม่ อาคารกระจกชั้นเดียวพร้อมชั้นดาดฟ้า ทำ Wall Decoration (ผมเอารูปตัวอย่างให้ดู) เพื่อสร้าง Story and Selfie ....... ร้านนี้ต้องทำใช้ทำมาหากินได้ทั้งกลางวันและกลางคืนนะครับ

ห้องพัก ผมขอ 1 โซน ผมจะแต่งห้องโชว์ให้ดู ไม่จำเป็นต้องแพง พร้อมปรับภูมิทัศน์เฉพาะโซนนี้ เพื่อลูกค้ากลุ่มใหม่โดยเฉพาะ

เนื่องจากทางเข้ามี 2 ทางผมแนะนำ ให้ปิด เหลือทางเข้าทางเดียว และให้ย้ายตำแหน่งประตูทางเข้าใหม่ให้ถูกต้อง คิดในใจทำเกินหน้าที่ไปป่ะเนี่ย :)

ใช้เวลากันเกิน 2 ชั่วโมง เรื่องราวจริงๆเยอะกว่านี้ ผมกลับก่อนนะครับจะไปหาเพื่อนต่อ ชื่อ ....... อ้าวรู้จักกันซะอีก โลกช่างกลม

พอเจอเพื่อนเล่าให้เพื่อนฟัง เพื่อนบอกว่า นี่ตอบแบบนี้ดับฝันเจ้าของเลยนะ เหมือนไม่อยากได้งาน ...... จบบริบูรณ์ ขอบคุณที่อ่านจนจบ ติดตามบันทึกฉบับต่อไป

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